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Illustrating a year headlined by artificial intelligence, the Forbes 30 Under 30 consumer tech founders are building applications that help people put the advanced technology to real use.
By Rashi Shrivastava, Emily Baker-White, Sarah Emerson and Cyrus Farivar
In 2020, Jason Kuperberg, 27, and Matt Shumer, 23, cofounded Otherside AI, a startup that develops tools like writing assistant HyperWrite, which uses generative AI to write across formats like birthday cards, tweets and essay outlines for its nearly 2 million users. The duo are now working on an AI agent that can operate browsers and automatically complete tasks like booking a flight or ordering a pizza.
Kuperberg and Shumer are among list makers on the 2024 Forbes 30 Under 30 Consumer Tech list, which identifies and highlights young entrepreneurs making an impact through consumer technology.
For more than a decade, Forbes has highlighted young tech entrepreneurs, researchers and tech executives for our annual 30 Under 30 Consumer Tech list. To be considered for this year’s list, all candidates had to be under the age of 30 as of December 31, 2024 and never before named to an 30 Under 30 North America, Asia or Europe list.
This year’s list is derived from hundreds of nominations and online submissions from a range of sources as well as outreach and research conducted by list editors. Candidates were evaluated by a panel of judges featuring Uttara Sivaram, Under 30 alumna and privacy expert; Steve Jang, founder of early stage VC firm Kindred Ventures; Stephanie Marrus, the managing director of entrepreneurship at the University of California San Francisco (UCSF); and Dave Salvant, cofounder of barbershop booking app Squire, which is valued at $750 million.
One thing this year’s listmakers highlight are the number of different areas that are being influenced by AI. Making investments is another task being automated thanks to Eve Halimi, 27, and Anam Lakhani, 26, cofounders of AI-based investment app Alinea Invest, which expects to book $1.2 million in 2023 revenue. More than 200,000 GenZ’ers use the platform to learn more about investing and create and manage their investment portfolios. At Toronto-based startup Tempo Labs, 28-year-old cofounders Peter Gokhshteyn and Kevin Michael are building tools that let people enter text-based prompts to generate and edit code to create web pages and apps. “Our AI provides non-technical people the ability to generate high-quality code without engineering skills,” Gokhshteyn says.
Product designer-turned-entrepreneur Jordan Singer, 28, founded AI design startup Diagram that gained steam among its 100,000 users before being acquired by $20 billion design giant Figma in 2023. Even education stands to be disrupted by AI, says Jagriti Agrawal, 28, cofounder of Kira Learning, a computer science learning platform that uses AI to detect mistakes in students’ code. Valued at $75 million, Kira Learning has booked $2.5 million in revenue so far this year.
Other founders featured on the list are finding traction by building tools that detect AI-generated text and images. As text-to-image based AI tools became popular, Chicago-based Ph.D. researchers and Glaze cofounders Emily Wenger, 29, Shawn Shan, 26, and Jenna Cryan, 29, developed tools to protect artists from their work being scraped and used in AI training datasets without their consent. The tools have been used by more than a million artists. Further, to detect text written by conversational AI chatbots like ChatGPT, Edward Tian, 23 and Alexander Cui, 25 built GPTZero out of their dorm room. The tool quickly went viral and today has 1.5 million registered users ranging from teachers to journalists.
Beyond AI, cofounders are using technology to address key and often overlooked social issues. Vedant Pradeep, 27, is the CEO and cofounder of alcohol reduction app Reframe, which booked $13 million in revenue in 2022 and is currently valued at $350 million. Max Mayblum, 29, launched Givers, a platform that helps 15,000 caregivers get paid each month through enrollment in programs. And immigrant entrepreneurs Caleb Lee, 28, Timothy Makalinao, 27, and Larry Zhang, 27, cofounded job search platform Bandana, which has a goal of offering transparency into hourly-wage jobs.
These are only a few of the incredible listmakers on this year’s Forbes 30 Under 30 Consumer Tech list. Be sure to read up on all of them, plus all of the other 30 Under 30 2024 categories.
This year’s list was edited by Rashi Shrivastava, Emily Baker-White, Cyrus Farivar and Sarah Emerson. For a link to our complete Consumer Tech list, click here, and for full 30 Under 30 coverage, click here.
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